Digital Marketing Specialist

Responsibilities

• Developing and implementing the marketing strategy and plan to effectively reach customers, communicate the value proposition and influence the purchase of our products and maximize profits
• Preparing sales promotion activities, marketing reports, exhibition plans, and public relations plan
• Work closely with the other stakeholders to plan and execute events pre and post campaigns rollouts
• Researching and reporting on external opportunities and monitoring competitor’s activity
• Understanding marketing requirements and executing effective materials/campaigns when needed
• Collaborate in designing and creating e-flyers, e-brochures, and promotional material
• Setting goals and analyzing the performance of all digital marketing channels
• Creating demo videos in collaboration with product owners
• Assisting with nurturing leads to help increase conversions and signups

Experience & Qualifications

• Self-starter with a deep drive to work autonomously, who can plan their own work and manage time effectively
• Extensive knowledge of marketing strategies, channels, and branding
• Knowledge of Web analytic tools
• Strong brand awareness, commercial skills, and familiarity with industry standards
• A good team player committed to working towards a common goal